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Managing Personal Communications: Direct and Interactive Marketing, word of Mouth, and Personal Sell
Managing Personal Communications: Direct and Inter...
Managing Mass Communications: Advertising, Sales Promotions, events and Experiences, and Public Rela
Managing Mass Communications: Advertising, Sales P...
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Commun...
Designing and Managing Integrated Marketing Channels
Designing and Managing Integrated Marketing Channe...
Defining Marketing for the 21st Century
Defining Marketing for the 21st Century内容提要：中国经济管理...
Developing Marketing Strategies and Plans
Developing Marketing Strategies and Plans内容提要：中国经济...
Collecting Information and Forecasting Demand
Collecting Information and Forecasting Demand内容提要：...
Creating Long-term Loyalty Relationships
Creating Long-term Loyalty Relationships内容提要：中国经济管...
Analyzing Consumer Markets
Analyzing Consumer Markets内容提要：中国经济管理大学 ...
Analyzing Business Markets
Analyzing Business MarketsChapter 6 - Analyzing Bu...