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Chapter 15 - Designing and Managing Integrated Marketing Communications
Chapter 15 - Designing and Managing Integrated Mar...
Chapter 14 - Managing Retailing, Wholesaling, and Logistics
Chapter 14 - Managing Retailing, Wholesaling, and...
Chapter 13 - Designing and Managing Integrated Marketing Channels
Chapter 13 - Designing and Managing Integrated Mar...
Chapter 12 - Developing Pricing Strategies and Programs
Chapter 12 - Developing Pricing Strategies and Pro...
Chapter 11 - Designing and Managing Services
Chapter 11 - Designing and Managing Services2010-0...
Chapter 10 - Setting Product Strategy
Chapter 10 - Setting Product StrategyChapter 10 -...
Chapter 9 – Building Brand Equity
Chapter 9 – Building Brand EquityChapter 9 – Build...
Chapter 8 - Creating Positioning and Dealing with Competition
Chapter 8 - Creating Positioning and Dealing with...
Chapter 7 - Identifying Market Segments and Targets
Chapter 7 - Identifying Market Segments and Target...
Chapter 6 - Analyzing Business Markets
Chapter 6 - Analyzing Business MarketsChapter 6 -...