Chapter 11 - Designing and Managing Services
Chapter 11 - Designing and Managing Services2010-0...
Chapter 10 - Setting Product Strategy
Chapter 10 - Setting Product StrategyChapter 10 -...
Chapter 9 – Building Brand Equity
Chapter 9 – Building Brand EquityChapter 9 – Build...
Chapter 8 - Creating Positioning and Dealing with Competition
Chapter 8 - Creating Positioning and Dealing with...
Chapter 7 - Identifying Market Segments and Targets
Chapter 7 - Identifying Market Segments and Target...
Chapter 6 - Analyzing Business Markets
Chapter 6 - Analyzing Business MarketsChapter 6 -...
Chapter 5 - Analyzing Consumer Markets
Chapter 5 - Analyzing Consumer MarketsChapter 5 -...
Chapter 4 - Creating Customer Value and Customer Relationship
Chapter 4 - Creating Customer Value and Customer R...
Chapter 3 - Scanning the Marketing Environment and Capturing MarketsI.
Chapter 3 - Scanning the Marketing Environment and...
Chapter 2 – Examining the Infrastructure for Marketing
Chapter 2 – Examining the Infrastructure for Marke...