Chapter 6 - Analyzing Business Markets
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Chapter 5 - Analyzing Consumer Markets
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Chapter 4 - Creating Customer Value and Customer Relationship
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Chapter 3 - Scanning the Marketing Environment and Capturing MarketsI.
Chapter 3 - Scanning the Marketing Environment and...
Chapter 2 – Examining the Infrastructure for Marketing
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Chapter 1 – Understanding Marketing for the Twenty-First Century
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CHAPTER 4: ANALYZING STRATEGY(亨利•明茨伯格)
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CHAPTER 3: FORMULATING STRATEGY(亨利·明茨伯格)
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CHAPTER 2: STRATEGISTS(亨利•明茨伯格)
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CHAPTER 1: STRATEGIES(亨利•明茨伯格)
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