Brand Management02:Customer-Based Brand Equity
Brand Management02:Customer-Based Brand Equity中国经济...
Brand Management01:Brands & Brand Management
Brand Management01:Brands & Brand Management中国...
Chapter 19 - Managing Marketing in the New World
Chapter 19 - Managing Marketing in the New World20...
Chapter 18 - Managing Transformation Marketing
Chapter 18 - Managing Transformation Marketing2010...
Chapter 17 - Managing Personal Communications
Chapter 17 - Managing Personal Communications2010-...
Chapter 16 - Managing Mass Communications
Chapter 16 - Managing Mass Communications2010-07-1...
Chapter 15 - Designing and Managing Integrated Marketing Communications
Chapter 15 - Designing and Managing Integrated Mar...
Chapter 14 - Managing Retailing, Wholesaling, and Logistics
Chapter 14 - Managing Retailing, Wholesaling, and...
Chapter 13 - Designing and Managing Integrated Marketing Channels
Chapter 13 - Designing and Managing Integrated Mar...
Chapter 12 - Developing Pricing Strategies and Programs
Chapter 12 - Developing Pricing Strategies and Pro...