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Developing a Brand Equity Measurement & Management System
Developing a Brand Equity Measurement & Manage...
Chapter 7:Leveraging Secondary Brand Knowledge to Build Brand Equity
Chapter 7:Leveraging Secondary Brand Knowledge to...
Chapter 6:Integrating Marketing Communications to Build Brand Equity
Chapter 6:Integrating Marketing Communications to...
Brand Management05:Designing Marketing Programs to Build Brand Equity
Brand Management05:Designing Marketing Programs to...
Brand Management04:Choosing Elements to Build Brand Equity
Brand Management04:Choosing Elements to Build Bran...
Brand Management03:Brand Positioning and Values
Brand Management03:Brand Positioning and Values中国经...
Brand Management02:Customer-Based Brand Equity
Brand Management02:Customer-Based Brand Equity中国经济...
Brand Management01:Brands & Brand Management
Brand Management01:Brands & Brand Management中国...
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