Analyzing Consumer Markets
Analyzing Consumer Markets内容提要：中国经济管理大学 ...
Analyzing Business Markets
Analyzing Business MarketsChapter 6 - Analyzing Bu...
Identifying Market Segments and Targets
Identifying Market Segments and Targets内容提要：中国经济管理...
Creating Brand Equity
Creating Brand EquityChapter 8 - Creating Brand Eq...
Crafting the Brand Positioning and Competing Effectively
Crafting the Brand Positioning and Competing Effec...
Setting Product Strategy and Marketing through the Life Cycle
Setting Product Strategy and Marketing through the...
Case: Have We Got a Communication Problem Here
Case: Have We Got a Communication Problem HereCase...
Case: CHET CADIEUX, CEO OF QUIKTRIP
Case: CHET CADIEUX, CEO OF QUIKTRIP内容提要：中国经济管理大学Ca...
Case: Same Accident, Different Perceptions
Case: Same Accident, Different Perceptions内容提要：中国经...
Managing a Holistic Marketing Organization for the Long Run
Managing a Holistic Marketing Organization for the...