Chapter 4: Writing for a Positive Effect
Chapter 4: Writing for a Positive Effect内容提要：中国经济管...
Chapter 3: Construction of Clear Sentences and Paragraphs
Chapter 3: Construction of Clear Sentences and Par...
Chapter 2: Adaptation and the Selection of Words
Chapter 2: Adaptation and the Selection of Words内容...
Chapter 1: Communication in the Workplace
Chapter 1: Communication in the Workplace内容提要：中国经济...
Managing Marketing in the Global Economy
Managing Marketing in the Global Economy内容提要：中国经济管...
Managing Personal Communications: Direct and Interactive Marketing, word of Mouth, and Personal Sell
Managing Personal Communications: Direct and Inter...
Managing Mass Communications: Advertising, Sales Promotions, events and Experiences, and Public Rela
Managing Mass Communications: Advertising, Sales P...
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Commun...
Designing and Managing Integrated Marketing Channels
Designing and Managing Integrated Marketing Channe...
Defining Marketing for the 21st Century
Defining Marketing for the 21st Century内容提要：中国经济管理...