Managing Mass Communications
Managing Mass CommunicationsManaging M...
Designing and Integrating Marketing Communications
Designing and Integrating Marketing Communications...
Setting Product Strategy
Setting Product StrategySetting Product StrategyLE...
Crafting the Brand Positioning
Crafting the Brand PositioningCrafting the Brand P...
Conducting Marketing Research
Conducting Marketing ResearchConducting Marketing...
Collecting Information and Forecasting Demand
Collecting Information and Forecasting DemandColle...
Developing Marketing Strategies and Plans
Developing Marketing Strategies and PlansLEARNING...
Defining Marketing for the 21st Century
Defining Marketing for the 21st CenturyLEARNING OB...
Chapter 1 Management and Organizations
Chapter 1 Management and Organizations内容提要：中国经济管理大...
Chapter 2 Understanding Management’s Context: Constraints and Challenges
Chapter 2 Understanding Management’s Context: Cons...