Creating Long-term Loyalty Relationships
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Analyzing Consumer Markets
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Analyzing Business Markets
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Identifying Market Segments and Targets
Identifying Market Segments and Targets内容提要：中国经济管理...
Creating Brand Equity
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Crafting the Brand Positioning and Competing Effectively
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Setting Product Strategy and Marketing through the Life Cycle
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Case: Have We Got a Communication Problem Here
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Case: CHET CADIEUX, CEO OF QUIKTRIP
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Case: Same Accident, Different Perceptions
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