Case: CHET CADIEUX, CEO OF QUIKTRIP
Case: CHET CADIEUX, CEO OF QUIKTRIP内容提要：中国经济管理大学Ca...
Case: Same Accident, Different Perceptions
Case: Same Accident, Different Perceptions内容提要：中国经...
Managing a Holistic Marketing Organization for the Long Run
Managing a Holistic Marketing Organization for the...
Managing Mass Communications
Managing Mass CommunicationsManaging M...
Designing and Integrating Marketing Communications
Designing and Integrating Marketing Communications...
Setting Product Strategy
Setting Product StrategySetting Product StrategyLE...
Crafting the Brand Positioning
Crafting the Brand PositioningCrafting the Brand P...
Conducting Marketing Research
Conducting Marketing ResearchConducting Marketing...
Collecting Information and Forecasting Demand
Collecting Information and Forecasting DemandColle...
Developing Marketing Strategies and Plans
Developing Marketing Strategies and PlansLEARNING...