Defining Marketing for the 21st Century
Defining Marketing for the 21st CenturyLEARNING OB...
Chapter 1 Management and Organizations
Chapter 1 Management and Organizations内容提要：中国经济管理大...
Chapter 2 Understanding Management’s Context: Constraints and Challenges
Chapter 2 Understanding Management’s Context: Cons...
Chapter 3 Managing in a Global Environment
Chapter 3 Managing in a Global EnvironmentChapter...
Chapter 4 Managing Diversity
Chapter 4 Managing DiversityChapter 4 Managi...
Chapter 5 Managing Social Responsibility and Ethics
Chapter 5 Managing Social Responsibility and Ethic...
Chapter 6 Managing Change and Innovation
Chapter 6 Managing Change and InnovationChapter 6&...
Chapter 7 Managers as Decision Makers
Chapter 7 Managers as Decision MakersChapter 7&nbs...
Chapter 8 Foundations of Planning
Chapter 8 Foundations of PlanningChapter 8 &n...
Chapter 9 Strategic Management
Chapter 9 Strategic ManagementChapter 9 ...